BLUE Buffalo’s True Blue promise is the pillar of their business, straight to every customer; the finest natural ingredients, and no chicken/poultry by-product meals, corn, wheat, soy, artificial preservatives, colors or flavors. BLUE Buffalo is the only food made with unique Lifesource Bits; a precise blend of vitamins, minerals and antioxidants created by veterinarians and animal nutritionists. With recipes for all tastes and diets, BLUE Buffalo always starts with real meat, and ends with good health.